Masterclass Seminar with Ron Edwards - Mendoza’s Greatest Reds: Why Sub-region Matters

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Friday March 3rd

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Masterclass Seminar with Ron Edwards - Mendoza’s Greatest Reds: Why Sub-region Matters

Main Street Station
5:00 pm - 6:15 pm
1500 E Main Street
Richmond, Virginia 23219

Mendoza, Argentina is one of the world's premier wine regions and one of its most diverse. Please join Master Sommelier Ron Edwards, Director of Wine Education at Richmond, Virginia-based Winebow, one of the premier wine distributors in the U.S., as he leads you through some of the most highly regarded Mendoza wines from the sub-region of Uco Valley, which sits at a very high elevation at the foot of the Andes Mountains, and compares them to brilliant wines from other sub-regions of Mendoza which are located at different elevations.

You'll enjoy Master Sommelier Edwards' passion, knowledge and unending enthusiasm for great wine as you discover the distinctive characteristics of Mendoza wines based on the altitude of the sub-region from which the grapes are grown.  

Ticket Package Availability

This event can be purchased a la carte or as part of a ticket package called 'VIP Friday', which includes the following:

  • Friday late afternoon Masterclass Seminar with Ron Edwards - Mendoza's Greatest Reds: Why Sub-region Matters +
  • Friday evening VIP/Early SMOKED! - A Whiskey, Wine & Global Smoked Cuisine Experience

Package price is $199.  A $25 savings from the $224 a la carte price.  Please note that the seminar is held in the same location, Main Street Station, as SMOKED!, making it extremely convenient to attend both events.  Check out all the ticket packages here.

The Details

  • All-inclusive, live, immersive, interactive seminar
  • Seating is arranged classroom style
  • You will taste 7 or more wines
  • You may arrive any time after 4:45 pm
  • Metered parking is available on the street or in various lots in very close proximity to Main Street Station
  • GRTC Pulse has a stop at Main Street Station.  Bike/Scooter racks are also available  
  • This seminar is upstairs from SMOKED!, in case you decide to attend both events


  • Please learn more about Master Sommelier Ron Edwards of Winebow, one of the country's premier wine distributors:  

Executive Summary

A lifelong surfer, the father of five girls, husband of one wife, Director of Wine Education for Winebow, one of 273 Master Sommeliers in the world, lecturer, incomplete Christian, hospitality specialist, educator, missionary kid, loves bowties, overdresses, espresso drinker, favorite beverage is Champagne

The Details

Master Sommelier Ron Edwards is a surfer, father of five girls, media entrepreneur, foodie personality and one of America’s most entertaining and trusted wine and culinary ambassadors. As of February 2018, he became the Director, Wine Education for Winebow and now directs the process and content for the company's wine education efforts.

He was the “Weather Channel Wine Guy” and has appeared on the Cooking Channel and a myriad of premier food and wine publications. He has been regularly paired with America’s top chefs, authors, media personalities and James Beard award winners like Michelle Richard, Jean Joho, Paul Kahan, Stuart Brioza, Brian Polcyn and Mario Batalli.

Ron was the founder of Wine Talk Media, host of Wine Talk Radio, creator of the Grapevine School of Wine, and co-founder of Bottle Rocket, a wine and culinary image consultancy serving New York, Chicago, Denver, and Washington DC.

International flavor is Ron’s passion. Growing up the son of a southern missionary preacher, he lived his teen years in Trinidad, WI. He met his wife in Honduras in 1994. In London in 2005, after nine years of study and apprenticeship, he was appointed as the world’s 127th Master by the Court of Master Sommeliers.

Today Master Edwards is one of only 165 Master Sommeliers in North America, whose title ranks as the most prestigious and respected wine credential in the world. The Master Sommelier designation is the craft’s highest order, held by an elite league of hospitality professionals fewer than NFL quarterbacks and Major League pitchers.

Now as a distinguished Master Educator for the Court of Master Sommeliers, he prepares aspiring top sommeliers throughout North America for what Forbes magazine and the documentary film Somm call “the world’s toughest test,” the Master Sommelier exam. In addition, he serves on the Board of Directors for the organization as part of the education committee.

Master Edwards also holds a degree in mechanical engineering from North Carolina State University.

During his consulting years, Ron hosted special executive hospitality and Edu-tainment tasting events nationally for innovative media brands like Nielson, The Mobile Marketing Association and The Weather Channel. He’s the creator of acclaimed events like Chefs for Humanity, Global Wine Pavilion, and the Crush Michigan Food and Wine Classic.

Master Edwards is a passionate proponent and teacher of others-centered service. As a premier educator and authority in the professional management of world-class dining experiences, Ron frequently consulted for a national array of hospitality, cuisine and beverage clients.

He advised and trains some of America’s most respected restaurants and hospitality franchises like Coopers Hawk, The Townsend Hotel, and the world-famous Grand Hotel on Mackinac Island.

As an international wine ambassador Ron has worked with trade ministries to promote tourism, vineyards, winemakers and wine regions for Argentina, Greece, France and South Africa.

Ron travels the world of exquisite vineyards and restaurants, but loves most of all returning home to his wife and five daughters.


  • Domaine Nico La Savante Pinot Noir, Tupungato (Uco Valley) as a surprise

  • Zuccardi Aluvional Malbec, Altamira (Uco Valley)

  • Catena Zapata Adrianna River, Gualtallary (Uco Valley)

  • Gran Enemigo Agrelo Cabernet Franc, Lujan de Cuyo

  • Gran Enemigo Gualtallary Cabernet Franc, Uco Valley

  • Nicolas Catena Zapata Cabernet Blend, Lujan de Cuyo and Uco Valley

  • Bramare Cabernet Sauvignon, Lujan de Cuyo

All inclusive.  Price Covers Food & Drink. 21 and over only and no infants or strollers, except at the Walk-Around Grand Tasting Locals Sunday Special on Sunday, March 5, 2023 at historic Main Street Station. 

  • + Combo Package
  • M Main Street Station
  • B Craft Beer
  • E Educational
  • F Food
  • Music
  • N New Event
  • S Seminar
  • W Wine
  • D Distilled Spirits
  • A Auction
  • C Cider

Advance tickets will only be available for sale on this website. Tickets may be available at the door at an increased price unless sold out. All tickets to the Virginia Wine Expo are nonrefundable.

Attendees must be 21 years of age or older to attend all Expo events, except the Sunday Walk-Around Grand Tasting