Friday, March 1, 2024

5:00 PM – 6:15 PM


Main Street Station
1500 E Main St,
Richmond, Virginia, 23219


An Incomparable Opportunity to Taste Some of Italy's Best Barolo's

There are a handful of renowned international wine regions that not only produce some of the world's most sought-after wines, but also produce wines which hold their value over time, including but not limited to French Bordeaux and Burgundy, California Cabernet Sauvignon, and Italian Barolo.  

Please join Master Sommelier Ron Edwards as he leads you through an extraordinary tasting of some of the most highly-regarded Barolo wines from various sub-regions of Italy's famous Piedmont.

Ticket Package Availability

This event can be purchased a la carte or as part of a ticket bundle called ‘VIP Friday’, which includes this seminar and ‘VIP/Early SMOKED!’ at a big discount.  Both the seminar and ‘VIP/Early SMOKED!’ are held in the same building - Main Street Station - making it extremely easy and convenient for you to walk from the seminar to SMOKED! in about 2 minutes.    

With Your Ticket, You Will:

  • Taste an exceptional portfolio of highly regarded, world-class Barolo's 
  • Compare and contrast Barolo wines originating from various sub-regions of Italy's Piedmont region

Important Information

  • All-inclusive, live, immersive, interactive seminar
  • Seating is arranged classroom style
  • You will taste 8+ or more incredible wines
  • You may arrive any time after 4:45 pm
  • All inclusive
  • Casual attire
  • 21 and over  
  • This seminar is upstairs from SMOKED!, in case you buy a ticket package which includes both events.  

Talent - About Master Sommelier Ron Edwards

Executive Summary

A lifelong surfer, the father of five girls, husband of one wife, Director of Wine Education for Winebow, one of 273 Master Sommeliers in the world, lecturer, incomplete Christian, hospitality specialist, educator, missionary kid, loves bowties, overdresses, espresso drinker, favorite beverage is Champagne

The Details

Master Sommelier Ron Edwards is a surfer, father of five girls, media entrepreneur, foodie personality and one of America’s most entertaining and trusted wine and culinary ambassadors. As of February 2018, he became the Director, Wine Education for Winebow and now directs the process and content for the company's wine education efforts.

He was the “Weather Channel Wine Guy” and has appeared on the Cooking Channel and a myriad of premier food and wine publications. He has been regularly paired with America’s top chefs, authors, media personalities and James Beard award winners like Michelle Richard, Jean Joho, Paul Kahan, Stuart Brioza, Brian Polcyn and Mario Batalli.

Ron was the founder of Wine Talk Media, host of Wine Talk Radio, creator of the Grapevine School of Wine, and co-founder of Bottle Rocket, a wine and culinary image consultancy serving New York, Chicago, Denver, and Washington DC.

International flavor is Ron’s passion. Growing up the son of a southern missionary preacher, he lived his teen years in Trinidad, WI. He met his wife in Honduras in 1994. In London in 2005, after nine years of study and apprenticeship, he was appointed as the world’s 127th Master by the Court of Master Sommeliers.

Today Master Edwards is one of only 165 Master Sommeliers in North America, whose title ranks as the most prestigious and respected wine credential in the world. The Master Sommelier designation is the craft’s highest order, held by an elite league of hospitality professionals fewer than NFL quarterbacks and Major League pitchers.

Now as a distinguished Master Educator for the Court of Master Sommeliers, he prepares aspiring top sommeliers throughout North America for what Forbes magazine and the documentary film Somm call “the world’s toughest test,” the Master Sommelier exam. In addition, he serves on the Board of Directors for the organization as part of the education committee.

Master Edwards also holds a degree in mechanical engineering from North Carolina State University.

During his consulting years, Ron hosted special executive hospitality and Edu-tainment tasting events nationally for innovative media brands like Nielson, The Mobile Marketing Association and The Weather Channel. He’s the creator of acclaimed events like Chefs for Humanity, Global Wine Pavilion, and the Crush Michigan Food and Wine Classic.

Master Edwards is a passionate proponent and teacher of others-centered service. As a premier educator and authority in the professional management of world-class dining experiences, Ron frequently consulted for a national array of hospitality, cuisine and beverage clients.

He advised and trains some of America’s most respected restaurants and hospitality franchises like Coopers Hawk, The Townsend Hotel, and the world-famous Grand Hotel on Mackinac Island.

As an international wine ambassador Ron has worked with trade ministries to promote tourism, vineyards, winemakers and wine regions for Argentina, Greece, France and South Africa.

Ron travels the world of exquisite vineyards and restaurants, but loves most of all returning home to his wife and five daughters.


Main Street Station, venue for the Masterclass Seminars, Walk-Around Grand Tastings, SMOKED!, and Oyster Eat