Press & Trade

Press/Trade

PRESS/TRADE REGISTRATION FOR THE 2022 VIRGINIA WINE EXPO PRESENTED BY PUBLIX WILL OPEN ON OCTOBER 25, 2021

The press and qualified members of the trade are welcome to attend the 2022 Virginia Wine Expo presented by Publix, which will be held at beautiful Main Street Station in historic Shockoe Bottom in Richmond, Virginia! 

The 2022 Virginia Wine Expo presented by Publix Super Markets is a nine-day, immersive and educational craft beverage and culinary experience showcasing Virginia's renowned wine, spirits and cider producers. The Expo is best known for SMOKED! and the Walk-Around Grand Tastings, which will be held at beautiful Main Street Station, intimate wine dinners with Richmond's acclaimed chefs, masterclass seminars led by a highly-qualified seminar faculty, and thematic wine and food pairing events. Every event on the schedule is curated.  Most Virginia wines and all Virginia spirits and ciders will be available to taste and buy (to take home) at the Walk-Around Grand Tastings.

If you have media inquiries, please contact Alex Papajohn at 804.349.6909 or apapajohn@VariantEvents.com.

If you want to request a press pass, then please contact Alex Papajohn.   Please provide the name of your employer, the purpose for wanting to attend, and the specific events you want to attend.   Mr. Papajohn will inform you via e-mail if your request has been approved. 

If you are a member of the trade and want to attend the Expo, then please contact Alex Papajohn at 804.349.6909 or apapajohn@VariantEvents.com.  

Special Privileges for Highly Qualified Members of the Trade

The Virginia Wine Expo presented by Publix (VWE) welcomes highly qualified members of the trade. You’ll have the opportunity to sample hundreds of Virginia, Napa Valley and Argentinian wines curated by our wine experts specifically for this event. Since tickets to the Walk-Around Grand Tastings will be restricted to avoid overcrowding, each session will have a limited number of tickets available to the trade. Decisions regarding admission will be made by the Executive Director, Alex Papajohn.

You must be directly involved in the purchase, distribution, marketing, or sale of wine for an establishment on a full-time basis to qualify as a member of the trade. See below for the information you must submit for consideration as a member of the trade.

Please let Mr. Papajohn know whether you want to attend the Saturday or Sunday Walk-Around Grand Tasting session.  Please list your second choice session as well.  NOTE: If you choose Saturday, please indicate whether you want to attend the Afternoon or Evening session.

If your registration is accepted, then you will be informed as to which session you will be permitted to enter. The trade hours for the three Walk-Around Grand Tastings are as follows:

Saturday, March 5, 2022   

11:00 A.M. – 4:00 P.M.   VIP/Early Afternoon Walk-Around Grand Tasting

5:30 P.M. - 10:00 P.M.   VIP/Early Evening Walk-Around Grand Tasting

Sunday, March 6, 2022

12:00 P.M. – 4:30 P.M.   VIP Walk-Around Grand Tasting Locals Sunday Special

How to Apply for Registration as a Trade Professional

Please e-mail Alex Papajohn at apapajohn@VariantEvents.com with the information below.  Mr. Papajohn will respond with a decision within a week of receipt of the request.

  • Name and address of your place of business
  • Your title and responsibilities
  • You must include the license number (tax identification) of your establishment in order to register.
  • Your request will be reviewed and then you will be notified if it is accepted.
  • If accepted you must bring proper identification to the show along with proof of your affiliation with the establishment that you list on your application.
  • All badges are non-transferable.